http://en.wikipedia.org/wiki/Father's_Day
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"It did not have much success initially. In the 1920s, Dodd stopped promoting the celebration because she was studying in the Art Institute of Chicago, and it faded into relative obscurity, even in Spokane.[5] In the 1930s Dodd returned to Spokane and started promoting the celebration again, raising awareness at a national level.[6] She had the help of those trade groups that would benefit most from the holiday, for example the manufacturers of ties, tobacco pipes, and any traditional present to fathers.[7] Since 1938 she had the help of the Father's Day Council, founded by the New York Associated Men's Wear Retailers to consolidate and systematize the commercial promotion."...
" In 1957, Maine Senator Margaret Chase Smith wrote a proposal accusing Congress of ignoring fathers for 40 years while honoring mothers, thus "[singling] out just one of our two parents".[15] In 1966, President Lyndon B. Johnson issued the first presidential proclamation honoring fathers, designating the third Sunday in June as Father's Day.[14] Six years later, the day was made a permanent national holiday when President Richard Nixon signed it into law in 1972."...
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