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Monday, January 24, 2011

Janine Benyus: Biomimicry in action | Video on TED.com

Janine Benyus: Biomimicry in action | Video on TED.com

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you'll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

About Janine Benyus

A self-proclaimed nature nerd, Janine Benyus' concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature's successes can inspire… 


http://www.janinebenyus.com


Janine's new website http://www.asknature.org will allow inventors, scientists, artists, academics and the public to discover systems in nature that can help illustrate solutions to particular design situations.

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