ENVIRONMENTALL ART DRAWS ATTENTION

http://www.trendhunter.com/trends/environmentall-art-draws-attention

ENVIRONMENTALL ART DRAWS ATTENTION

Helsinki-based artist Jonna Pohjalainen has certainly and successfully ‘drawn’ our attention, (of course) pun intended, to the vast environmental issues that sadly plague modern our world. She has cleverly transformed nature into art - turning wooden logs into enormous pencil crayons or coloring crayons. It is almost insane how much these natural wood logs have been transformed to look identical to our beloved Crayola pen crayons from grade school… I mean the crayons we still use to this day - too bad they don’t actually function!! Pohjalainen dreamt up this masterpiece a few years ago when she spent a summer in Pedvale, Lativia to participate in a environmental art workshop. While on her environmental expedition, Pohjalainen was aware that the only tools she had on her person were her coloring pencils. Ta-dah! An idea was born. A brilliant idea to transform nature’s own gray aspen logs into gigantic coloring pencils! All the colors you would normal find in a box of coloring pencils are present in the real life log-crayon combo! The best part of these pieces is Pohjalainen’s engagement and remixing of nature and the natural order, by assigning new meaning and definition to already existing products of nature. Jonna Pohjalainen is on the right track in raising society’s awareness of these environmental concerns, “Environmental art is a concrete way of rising up the values of the are, to see one’s own environment in a new way and get interested in influencing it.”
She certainly has influenced it and ‘colored’ the environment in doing so!